Author: Taylor
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, …
When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You …
The longer I’ve been in the online business space, the more I learn about digital marketing – especially Pinterest. So today, I’m sharing a few of my favorite lesser-known Pinterest SEO tips! I work with Pinterest marketing clients and I use Pinterest for both my businesses, so I’ve spent a …
Pinterest introduced some major changes in 2020, and the algorithm is shifting in a BIG way. Established business owners and bloggers whose plan was to skate along without putting much effort into Pinterest might not be happy! Because even if you’ve been on Pinterest a while and have old pins …
Ready to share your digital product or printable with the world? Then it’s time to create a mockup! Sometimes, with digital products, it can be hard to get across the full value of your product. But if you overlay your ebook’s cover image onto the screen of an e-reader graphic, …
When it comes to Instagram posts, attractive visuals get more engagement. And more engagement means faster growth. It’s that simple. One of the BIGGEST reasons my first business (SilverFire Books) is successful: I finally figured out how to take photos that attract an audience on Instagram. I’m not talking about crazy-complicated flatlays …
If you haven’t heard of a tripwire, you’re in for a treat, my friend! A tripwire is a juicy offer, like a heavily discounted digital product or product bundle, that’s only available for a very short amount of time (usually 15-20 minutes). It’s triggered when someone joins your email list …
You might have noticed the number of views on your Instagram stories have dropped. Don’t worry, it’s happened to all of us! If you’ve noticed your Instagram story views are down: you aren’t the only one. And you might be shocked to hear this, but it’s actually a good thing! Earlier this …
Did you know you can kindly ask Google to crawl your website? It’s actually much simpler than you might think (and much faster than just waiting around for it to happen!). As an online business owner, organic search can be an incredible way to get in front of potential customers. …
One of the biggest reasons people fail on Pinterest: they don’t put enough effort into creating Pinterest pins that catch the eye (and convert!). Even with fabulous products & content and a kick-ass keyword strategy, if your pin isn’t attractive, you won’t get clicks and traffic from Pinterest. Good thing …
