I was thrilled when the Instagram story highlights feature was released. Why? Because I didn’t like that Instagram stories would just disappear after 24 hours. Don’t get me wrong: I love the casual, fun side of Instagram stories. But it felt inefficient to put a bunch of effort into making …

Coming up with profitable product ideas for your small business doesn’t have to be difficult or expensive. It’s as simple as asking and listening. As a small business owner, you rely on your creative energy. Unfortunately, sometimes it’s as absent as Ferris Bueller. Some days (the best days) you’re filled …

Website traffic can sometimes feel out of reach, especially when you’re new to the online world. I get how frustrating it can be when you know you have killer content and awesome products, but you can’t seem to get in front of the right people. That’s where having a traffic …

Instagram is the best social media platform for product sellers to focus on first. Having a solid Instagram strategy is the biggest reason my online shop is successful. It’s how I attract a majority of my customers and get traffic to my website. What’s so special about the ‘gram? Well, my …

Have you thought about starting a side hustle, but you’re not quite sure if you’re ready? This post will help you decide if it’s time to make your move. If you would have asked me five years ago what I thought my life would look like now, I can honestly …

Here’s a truth bomb for you: repeat customers are essential for online business success. It’s easy to get caught up in the game of wanting more followers, more customers, and more eyeballs on your products. But in doing that, you’re blowing right past the best way to strengthen your business …

Did you know you can use hashtags on Pinterest now? In late 2017, Pinterest confirmed that users can use hashtags on their platform to label pins. The feature works a lot like hashtags on Instagram, but you use them a little differently. For example, you wouldn’t use slang or meme …

So, you’ve started an online business and you’re ready to make a logo. Or, maybe you’re re-branding and creating a fresh look with a new logo. Either way, you’ve come to the right place! I’ve created a few logos during my years in business, so I’ve streamlined a process that …

Social proof is one of the main reasons why my online shop is successful. If you’ve ever looked up a restaurant’s rating on Yelp, searched through product reviews on Amazon, or asked a friend for a book recommendation, you’ve used social proof as a way to find or validate your …

When I tell people I’m an online business owner and that I work from home full-time, I’m often greeted with one of two responses. The first is a blank or doubtful stare. And I understand why: before I discovered the world of online business, I had no idea what it …