I was thrilled when the Instagram story highlights feature was released. Why? Because I didn’t like that Instagram stories would just disappear after 24 hours. Don’t get me wrong: I love the casual, fun side of Instagram stories. But it felt inefficient to put a bunch of effort into making …

Instagram is the best social media platform for product sellers to focus on first. Having a solid Instagram strategy is the biggest reason my online shop is successful. It’s how I attract a majority of my customers and get traffic to my website. What’s so special about the ‘gram? Well, my …

Did you know you can use hashtags on Pinterest now? In late 2017, Pinterest confirmed that users can use hashtags on their platform to label pins. The feature works a lot like hashtags on Instagram, but you use them a little differently. For example, you wouldn’t use slang or meme …

Social proof is one of the main reasons why my online shop is successful. If you’ve ever looked up a restaurant’s rating on Yelp, searched through product reviews on Amazon, or asked a friend for a book recommendation, you’ve used social proof as a way to find or validate your …

One of the best (and easiest) ways to increase your brand’s reach and traffic from Pinterest is to get more followers. The more followers you have, the more people will see your pins and click over to your website. That may seem obvious to you, but many people consider follower …

Instagram stories are insanely popular. They’re one of the best ways to engage your audience on social media. That’s why I’ve put together this list of the best apps for Instagram stories, to help you film, design, edit, and schedule them. Whether you’re using Instagram stories for your video content, …

If you haven't heard of Tailwind, it's a game-changing scheduling app for Pinterest. It's hands-down my favorite social media tool. It's basically a super-machine working tirelessly for your business in the background, so you can focus on higher priority tasks. In this post, I'm not only going to show you …

As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I’ve used to grow my own online shop. Having a mini-tribe of influencers gushing over your brand and products sounds …

Looking for an easy way to increase your engagement rate and promote your products on Instagram? Use Instagram stories! If you haven’t heard, Instagram stories are extremely popular. They’re also great for showcasing your brand identity and connecting with followers. That’s why they can be so powerful for small business …

In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I …