One of the best (and easiest) ways to increase your brand’s reach and traffic from Pinterest is to get more followers. The more followers you have, the more people will see your pins and click over to your website. That may seem obvious to you, but many people consider follower …

Instagram stories are insanely popular. They’re one of the best ways to engage your audience on social media. That’s why I’ve put together this list of the best apps for Instagram stories, to help you film, design, edit, and schedule them. Whether you’re using Instagram stories for your video content, …

If you haven't heard of Tailwind, it's a game-changing scheduling app for Pinterest. It's hands-down my favorite social media tool. It's basically a super-machine working tirelessly for your business in the background, so you can focus on higher priority tasks. In this post, I'm not only going to show you …

As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, it’s the best strategy I’ve used to grow my own online shop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, …

Looking for an easy way to increase your engagement rate and promote your products on Instagram? Use Instagram stories! If you haven’t heard, Instagram stories are extremely popular. They’re also great for showcasing your brand identity and connecting with followers. That’s why they can be so powerful for small business …

In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I …

Ah, Pinterest. Sure, it’s a haven for pretty things. Who doesn’t love photos of adorable kittens in teacups? But did you know you can use Pinterest SEO (search engine optimization) to increase your reach on Pinterest? Under its glossy sheen, Pinterest is a robust informational superhighway. Imagine metal cogs whirring …

Are you thinking about running an Instagram giveaway to promote your brand and grow your reach? Here’s what you need to know to make sure you get the most out of it. Let’s start with the first question you’re probably thinking: Why should I run a giveaway on Instagram? Instagram …

As a small business, one of the most powerful steps you can take to increase brand exposure is to optimize your Pinterest profile. I’ll admit: when I first started using Pinterest for my business, I wasn’t too thrilled to get the initial setup done. I wanted to dive into the …

When it comes to building your own business, usually something's gotta give: either you pour your time into it, or you pour your money into it. Of course, if you can strike a balance between the two (as in, more of a trickle than a pour), it's the best of …