Social Media

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Pinterest, Social Media

Tailwind Communities: Why & How to Use Them for Pinterest Success

The Tailwind Communities feature is one of my favorites. (Probably my number one favorite – although it’s hard to choose just one!). It’s extremely powerful for Pinterest growth and traffic, for both small and big accounts. I’ll break down why I love Tailwind Communities (formerly known as Tailwind Tribes) so much, why they’re so useful,

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Digital Marketing, Instagram, Social Media

Instagram Story Views: Why They’re Down & How to Get More

You might have noticed your Instagram story views have dropped. Don’t worry, it’s happened to all of us! (And there are ways to build them back up). If you’ve noticed your Instagram story views are down: you aren’t the only one. And you might be shocked to hear this, but it’s actually a good thing! Why Instagram

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As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, the brand rep strategy was extremely effective for growing my online shop. But before you start, here are 7 common mistakes brands make when partnering with influencers, so you can avoid them. That way, you can get the most out of this powerful strategy! #smallbusiness #smallbiz #socialmediatips #instagramtips #etsytips
Digital Marketing, Online Business, Social Media

Influencer Marketing on Instagram: 7 Mistakes Brands Should Avoid

For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, doesn’t it? But there are

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