Category: Social Media
One of the biggest reasons people fail on Pinterest: they don’t put enough effort into creating Pinterest pins that catch the eye (and convert!). Even with fabulous products & content and a kick-ass keyword strategy, if your pin isn’t attractive, you won’t get clicks and traffic from Pinterest. Good thing …
I’m not one to jump on the bandwagon for every trend. But when it comes to social media (especially Instagram!), trending topics and hashtags are an online business’s best friend. And there’s no easier trend to predict than upcoming seasons. With each season comes its own holidays, traditions, and changes. …
Instagram can be a game-changer when it comes to growing your business. It’s the social media platform where users are most likely to interact with brands. It focuses on visual storytelling, so you can connect with potential customers and tell your brand story. And with Instagram stories, it’s easier than …
When it comes to building your own business, usually something's gotta give: either you pour your time into it, or you pour your money into it. Of course, if you can strike a balance between the two (as in, more of a trickle than a pour), it's the best of …
Website traffic can feel so dang elusive. You may already know that Pinterest is huge for driving traffic, but you may not know exactly how to make it work for you. Why do some people seem to get all the traffic, and others are stuck with zilch? It’s like in Charlie and …
Direct messaging on Instagram isn’t just for sending hilarious cat pics to your friends. In fact, it’s one of the best ways to grow your business, make connections with potential customers, and increase your sales. Basically: it goes down in the DMs. Why is direct messaging important for business? There …
I was thrilled when the Instagram story highlights feature was released. Why? Because I didn’t like that Instagram stories would just disappear after 24 hours. Don’t get me wrong: I love the casual, fun side of Instagram stories. But it felt inefficient to put a bunch of effort into making …
Instagram is the best social media platform for product sellers to focus on first. Having a solid Instagram strategy is the biggest reason my online shop is successful. It’s how I attract a majority of my customers and get traffic to my website. What’s so special about the ‘gram? Well, my …
Did you know you can use hashtags on Pinterest now? In late 2017, Pinterest confirmed that users can use hashtags on their platform to label pins. The feature works a lot like hashtags on Instagram, but you use them a little differently. For example, you wouldn’t use slang or meme …
Social proof is one of the main reasons why my online shop is successful. If you’ve ever looked up a restaurant’s rating on Yelp, searched through product reviews on Amazon, or asked a friend for a book recommendation, you’ve used social proof as a way to find or validate your …
