Category: Social Media
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, …
Pinterest introduced some major changes in 2020, and the algorithm is shifting in a BIG way. Established business owners and bloggers whose plan was to skate along without putting much effort into Pinterest might not be happy! Because even if you’ve been on Pinterest a while and have old pins …
When it comes to Instagram posts, attractive visuals get more engagement. And more engagement means faster growth. It’s that simple. One of the BIGGEST reasons my first business (SilverFire Books) is successful: I finally figured out how to take photos that attract an audience on Instagram. I’m not talking about crazy-complicated flatlays …
You might have noticed the number of views on your Instagram stories have dropped. Don’t worry, it’s happened to all of us! If you’ve noticed your Instagram story views are down: you aren’t the only one. And you might be shocked to hear this, but it’s actually a good thing! Earlier this …
One of the biggest reasons people fail on Pinterest: they don’t put enough effort into creating Pinterest pins that catch the eye (and convert!). Even with fabulous products & content and a kick-ass keyword strategy, if your pin isn’t attractive, you won’t get clicks and traffic from Pinterest. Good thing …
I’m not one to jump on the bandwagon for every trend. But when it comes to social media (especially Instagram!), trending topics and hashtags are an online business’s best friend. And there’s no easier trend to predict than upcoming seasons. With each season comes its own holidays, traditions, and changes. …
Instagram can be a game-changer when it comes to growing your business. It’s the social media platform where users are most likely to interact with brands. It focuses on visual storytelling, so you can connect with potential customers and tell your brand story. And with Instagram stories, it’s easier than …
When it comes to building your own business, usually something's gotta give: either you pour your time into it, or you pour your money into it. Of course, if you can strike a balance between the two (as in, more of a trickle than a pour), it's the best of …
Website traffic can feel so dang elusive. You may already know that Pinterest is huge for driving traffic, but you may not know exactly how to make it work for you. Why do some people seem to get all the traffic, and others are stuck with zilch? It’s like in Charlie and …
Direct messaging on Instagram isn’t just for sending hilarious cat pics to your friends. In fact, it’s one of the best ways to grow your business, make connections with potential customers, and increase your sales. Basically: it goes down in the DMs. Why is direct messaging important for business? There …
