Website traffic can sometimes feel out of reach, especially when you’re new to the online world. I get how frustrating it can be when you know you have killer content and awesome products, but you can’t seem to get in front of the right people. That’s where having a traffic …

Did you know you can use hashtags on Pinterest now? In late 2017, Pinterest confirmed that users can use hashtags on their platform to label pins. The feature works a lot like hashtags on Instagram, but you use them a little differently. For example, you wouldn’t use slang or meme …

Media exposure can transform your business. Even if you have a small audience, you can get your brand and products seen by tons of people. Increased exposure can mean more subscribers, traffic, and sales. Sounds pretty sweet, right? Luckily, it isn’t as hard as it sounds! Here are 5 simple …

One of the best (and easiest) ways to increase your brand’s reach and traffic from Pinterest is to get more followers. The more followers you have, the more people will see your pins and click over to your website. That may seem obvious to you, but many people consider follower …

As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I’ve used to grow my own online shop. Having a mini-tribe of influencers gushing over your brand and products sounds …

Real talk: SEO isn't the sexiest topic for creative entrepreneurs. Even I avoided it at first. And I'm a tech nerd! But it's one of the best ways to get a constant stream of traffic to your website, without having to share on social media over and over again.

In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I …

Ah, Pinterest. Sure, it’s a haven for pretty things. Who doesn’t love photos of adorable kittens in teacups? But did you know you can use Pinterest SEO (search engine optimization) to increase your reach on Pinterest? Under its glossy sheen, Pinterest is a robust informational superhighway. Imagine metal cogs whirring …

Are you thinking about running an Instagram giveaway to promote your brand and grow your reach? Here’s what you need to know to make sure you get the most out of it. Let’s start with the first question you’re probably thinking: Why should I run a giveaway on Instagram? Instagram …

As a small business, one of the most powerful steps you can take to increase brand exposure is to optimize your Pinterest profile. I’ll admit: when I first started using Pinterest for my business, I wasn’t too thrilled to get the initial setup done. I wanted to dive into the …