Author name: Taylor

Taylor started her first small business in 2017, and she's been involved in the online business space ever since. She currently splits her time between her freelance marketing business and running multiple blogs. As the owner and author of Small Biz Refined, Taylor shares small business tips and marketing strategies for online businesses, with a focus on physical and digital products. She has been featured in numerous online business publications, including Business Insider and Inc. Magazine.

Quality product photography is essential for attracting potential customers. Click for 7 simple tips to improve your product photography (and social media images) on a budget, so you can get more customers and sell more products. These tips include how to get the best lighting for photos, how to set up a light box for cheap, and ideas for product photography styling! #productphotography #etsyshop #smallbusiness #smallbiz #photographytips #socialmediatips
E-Commerce, Etsy

DIY Product Photography Tips: 7 Easy Ways to Take Better Photos

Starting an online shop and need some DIY product photography tips? I’ve got you covered. Quality product photography is essential for attracting potential customers. When I’m on Etsy, Instagram, Pinterest, or any other visual medium, I scroll right past dark or blurry pictures. And I know I’m definitely not the only one. Poor photography could

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Digital Marketing, Instagram, Social Media

Instagram Story Views: Why They’re Down & How to Get More

You might have noticed your Instagram story views have dropped. Don’t worry, it’s happened to all of us! (And there are ways to build them back up). If you’ve noticed your Instagram story views are down: you aren’t the only one. And you might be shocked to hear this, but it’s actually a good thing! Why Instagram

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Trying to figure out what to post on Instagram or how to photograph your products doesn't have to be hard! Here's some inspiration for unique and inexpensive props & backdrops to use for your Instagram and product photography.
E-Commerce, Instagram, Online Business

35+ Instagram Photo Prop Ideas & Backdrops to Make Your Feed Shine

We’ve all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they’re constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte adorned with foam art, to top it all off.

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As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, the brand rep strategy was extremely effective for growing my online shop. But before you start, here are 7 common mistakes brands make when partnering with influencers, so you can avoid them. That way, you can get the most out of this powerful strategy! #smallbusiness #smallbiz #socialmediatips #instagramtips #etsytips
Digital Marketing, Online Business, Social Media

Influencer Marketing on Instagram: 7 Mistakes Brands Should Avoid

For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, doesn’t it? But there are

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