Category: Online Business
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, …
When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You …
If you haven’t heard of a tripwire, you’re in for a treat, my friend! A tripwire is a juicy offer, like a heavily discounted digital product or product bundle, that’s only available for a very short amount of time (usually 15-20 minutes). It’s triggered when someone joins your email list …
Anyone who’s built an online business knows that creating an online presence is a must. You’ve got to carve out your little corner of the Internet in order to grow. So how exactly do you do that? Well, it’s different for everyone. It depends on your business and your goals. …
Have you considered adding a passive income stream to your business? No matter what type of business you have: an online shop, a blog, a design business – there’s a way to create a digital product with your skills & expertise. (For my online shop, I’ve created an ebook and …
Do you have an opt-in freebie set up to grow your email list on autopilot? Today, I’m sharing a huge disconnect I’ve seen in the online business world. As both an online shop owner and blogger, I’m lucky to get a dual perspective when it comes to online business. And …
Adding an announcement bar on your website is a perfect way to share news with your website visitors and increase your sales. It’s easy to add, and if you just need something basic, it’s totally free! What is an announcement bar (or action bar)? Basically, an announcement bar is a …
We’re partway through summer, and the summer slump is in full effect. Haven’t noticed it? You might be lucky. But for most online businesses, summer time means lower traffic and decreased sales. During summer, you SHOULD be feeling like this: But when you look at your sales numbers, you might …
Coming up with profitable product ideas for your small business doesn’t have to be difficult or expensive. It’s as simple as asking and listening. As a small business owner, you rely on your creative energy. Unfortunately, sometimes it’s as absent as Ferris Bueller. Some days (the best days) you’re filled …
Website traffic can sometimes feel out of reach, especially when you’re new to the online world. (But there are simple ways to increase website traffic – I’ll get to those shortly!) I get how frustrating it can be when you know you have killer content and awesome products, but you …
