Email marketing is one of the most effective ways to grow an audience and sell your products – no matter what you sell. So I wanted to share all the essential email marketing tips I’ve learned over the years, to help you refine your strategy (and avoid common mistakes!). Please note, some links on this […]
15 Essential Email Marketing Tips for Online Business Read Post »
Do you have an opt-in freebie set up to grow your email list on autopilot? If not (or if you’re hoping to re-vamp yours), here are some great freebie ideas for inspiration! As both an online shop owner and blogger, I’m lucky to get a dual perspective when it comes to online business. And recently,
7 Opt-In Freebie Ideas to Grow Your Email List Like Crazy Read Post »
Media exposure can transform your business. Even if you have a small audience, you can get your brand and products seen by tons of people. Increased exposure can mean more subscribers, traffic, and sales. Sounds pretty sweet, right? Luckily, it isn’t as hard as it sounds! Here are 5 simple ways to get big media
Media Exposure: 5 Ways to Get Your Business Featured Online Read Post »
Have you considered adding a passive income stream to your business? I’m going to walk you through how to create digital products so you can do just that! No matter what type of business you have: an online shop, a blog, a design business – there’s a way to create a digital product (also known
How to Create Digital Products for Passive Income (& Why!) Read Post »
We’ve all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they’re constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte adorned with foam art, to top it all off.
35+ Instagram Photo Prop Ideas & Backdrops to Make Your Feed Shine Read Post »
If you haven’t heard of a tripwire funnel, you’re in for a treat, my friend! A tripwire is a juicy offer, like a heavily discounted digital product or product bundle, that’s only available for a very short amount of time (usually 15-20 minutes). It’s triggered when someone joins your email list through an opt-in form.
Tripwire Funnel: How I Make Passive Income Every Week Read Post »
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, doesn’t it? But there are
Influencer Marketing on Instagram: 7 Mistakes Brands Should Avoid Read Post »
When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You can start to form connections
Email Marketing: 5 Things You Need in Your Welcome Email Read Post »
I’ve done a lot of research on small business shipping supplies over the years, and I wanted to share what I found with you! Shipping supplies are a necessity for online businesses. You’ve got to have something to ship your lovely products in, right? And not just something, but the right thing (be it a
Best Small Business Shipping Supplies (for Etsy Sellers & Online Shops) Read Post »
Anyone who’s built an online business knows that creating an online presence is a must. You’ve got to carve out your little corner of the Internet in order to grow. So how exactly do you do that? Well, it’s different for everyone. It depends on your business and your goals. But I CAN tell you
7 Things I Do Every Week to Grow My Online Presence Read Post »
