In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I decided to skip the EBay/Etsy/Amazon […]
How I Built a Profitable Online Shop (While Working Full Time) Read Post »
Sure, Pinterest is a haven for pretty things. Who doesn’t love photos of adorable kittens in teacups? But did you know you can use Pinterest SEO (search engine optimization) to increase your reach on Pinterest? Under its glossy sheen, Pinterest is a robust informational superhighway. Imagine metal cogs whirring and shifting at warp speed. It
Pinterest SEO: 7 Steps to Harness This Marketing Strategy Read Post »
Want to grow your business on Instagram? Here’s everything you need to know about how to do an Instagram giveaway (and make it successful)! Instagram giveaways have been a really successful strategy for my own business, so I want to share some tips and tricks I’ve found. Let’s start with the first question you’re probably
How to Do an Instagram Giveaway: Business Growth Tips Read Post »
As a small business, one of the most powerful steps you can take to increase brand exposure is to set up a Pinterest business account and optimize your profile. I’ll admit: when I first started using Pinterest for my business, I wasn’t too thrilled to get the initial setup done. I wanted to dive into
6 Steps to Set Up a Pinterest Business Account & Optimize It Read Post »
A year or two ago, if you asked me how organized I was in my business, I would have laughed (or cringed). I kept telling myself I was “too busy” to be organized. Finally, I got fed up with feeling overwhelmed and cluttered, and made it a point to sort out my business.
9 Ways to Get Your Business Organized This Year Read Post »
Here’s a scenario for you: it’s midnight, and you’re finally dragging yourself to bed after packaging 27 orders, responding to 3 customers about shipping issues, and scarfing down 10 saltine crackers because you forgot to eat dinner. Your back aches, and when your head finally hits the pillow, you reach up to find a piece
How to Stay Sane as a Busy Etsy Seller or Online Shop Owner Read Post »
Want to know the secret to driving traffic to your Etsy shop or website? This strategy is the BEST way to increase website traffic and grow your creative business.
How to Increase Etsy Traffic With Pinterest Read Post »
Have you heard how important it is to increase your Instagram engagement rate? It’s the most important factor Instagram uses to determine who will see your content. When I first started my small business (SilverFire Books, now Reader Haven) and chose to focus on Instagram as my main source of marketing, I had a love-hate
7 Foolproof Ways to Increase Your Instagram Engagement Rate Read Post »
I’m going to come right out and say it: consistent and attractive packaging is invaluable for your brand and business. I know, I know. You’re wondering: how can packaging be so important? Shouldn’t my product speak for itself?
Product Packaging Ideas for Etsy Sellers (& Why It Matters!) Read Post »
Anyone who has a small business, whether it’s full time or part time, knows time is precious. We’re always searching for more, but somehow it keeps slipping from our grasp. Here are the seven best strategies I’ve found for getting things done faster.
7 Time-Saving Productivity Hacks for Entrepreneurs Read Post »
