So you've decided to open an online shop and sell products. Or, at least you're thinking about it. Great! Now, how do you decide which selling platform is best? I'll break down the pros and cons of 8 major marketplaces (plus what I use), so you can decide which platform …

As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I’ve used to grow my own online shop. Having a mini-tribe of influencers gushing over your brand and products sounds …

Let me guess: as a creative entrepreneur, you're either super busy, strapped for time, or on a budget. Maybe you're all three. I get it. I'm the same way! But in the past year, I discovered some awesome tech accessories that have saved me time AND made it easier to …

In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I …

We've all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they're constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte …

A year or two ago, if you asked me how organized I was in my business, I would have laughed (or cringed). I kept telling myself I was "too busy" to be organized. Finally, I got fed up with feeling overwhelmed and cluttered, and made it a point to sort …

Here’s a scenario for you: it’s midnight, and you’re finally dragging yourself to bed after packaging 27 orders, responding to 3 customers about shipping issues, and scarfing down 10 saltine crackers because you forgot to eat dinner. Your back aches, and when your head finally hits the pillow, you reach …

Want to know the secret to driving traffic to your Etsy shop or website? This strategy is the BEST way to increase website traffic and grow your creative business.

I'm going to come right out and say it: consistent and attractive packaging is invaluable for your brand and business. I know, I know. You're wondering: how can packaging be so important? Shouldn't my product speak for itself?

Anyone who has a small business, whether it's full time or part time, knows time is precious. We're always searching for more, but somehow it keeps slipping from our grasp. Here are the seven best strategies I've found for getting things done faster.