Sure, Pinterest is a haven for pretty things. Who doesn’t love photos of adorable kittens in teacups? But did you know you can use Pinterest SEO (search engine optimization) to increase your reach on Pinterest? Under its glossy sheen, Pinterest is a robust informational superhighway. Imagine metal cogs whirring and …
Want to grow your business on Instagram? Here’s everything you need to know about how to do an Instagram giveaway (and make it successful)! Instagram giveaways have been a really successful strategy for my own business, so I want to share some tips and tricks I’ve found. Let’s start with …
As a small business, one of the most powerful steps you can take to increase brand exposure is to set up a Pinterest business account and optimize your profile. I’ll admit: when I first started using Pinterest for my business, I wasn’t too thrilled to get the initial setup done. …
A year or two ago, if you asked me how organized I was in my business, I would have laughed (or cringed). I kept telling myself I was "too busy" to be organized. Finally, I got fed up with feeling overwhelmed and cluttered, and made it a point to sort …
Here’s a scenario for you: it’s midnight, and you’re finally dragging yourself to bed after packaging 27 orders, responding to 3 customers about shipping issues, and scarfing down 10 saltine crackers because you forgot to eat dinner. Your back aches, and when your head finally hits the pillow, you reach …
Partnering with social media influencers – also known as brand reps – on Instagram was one of the best decisions I’ve ever made for my small business. Let me rewind a bit. When I first started using Instagram for my online shop, any measly amount of growth I had was …
Want to know the secret to driving traffic to your Etsy shop or website? This strategy is the BEST way to increase website traffic and grow your creative business.
Have you heard how important it is to increase your Instagram engagement rate? It’s the most important factor Instagram uses to determine who will see your content. When I first started my small business (SilverFire Books) and chose to focus on Instagram as my main source of marketing, I had …
I'm going to come right out and say it: consistent and attractive packaging is invaluable for your brand and business. I know, I know. You're wondering: how can packaging be so important? Shouldn't my product speak for itself?
Anyone who has a small business, whether it's full time or part time, knows time is precious. We're always searching for more, but somehow it keeps slipping from our grasp. Here are the seven best strategies I've found for getting things done faster.
