Email marketing is one of the most effective ways to grow an audience and sell your products – no matter what you sell. So I wanted to share all the essential email marketing tips I’ve learned over the years, to help you refine your strategy (and avoid common mistakes!). Please note, some links on this […]
15 Essential Email Marketing Tips for Online Business Read Post »
Winter is coming, which means changing up your Instagram strategy just a bit with winter hashtags! From the holidays to cozying up in the sweater weather, I’m sharing some of the best winter-inspired hashtags to use. But before you slap some hashtags onto your post, remember that it only makes sense to use these if
30+ Perfect Winter Hashtags for Instagram Read Post »
Do you have an opt-in freebie set up to grow your email list on autopilot? If not (or if you’re hoping to re-vamp yours), here are some great freebie ideas for inspiration! As both an online shop owner and blogger, I’m lucky to get a dual perspective when it comes to online business. And recently,
7 Opt-In Freebie Ideas to Grow Your Email List Like Crazy Read Post »
Media exposure can transform your business. Even if you have a small audience, you can get your brand and products seen by tons of people. Increased exposure can mean more subscribers, traffic, and sales. Sounds pretty sweet, right? Luckily, it isn’t as hard as it sounds! Here are 5 simple ways to get big media
Media Exposure: 5 Ways to Get Your Business Featured Online Read Post »
Partnering with social media influencers – also known as brand reps – on Instagram was one of the best decisions I’ve ever made for my small business. And the easiest way to find them? Run a brand rep search on Instagram! Let me rewind a bit. When I first started using Instagram for my online
Instagram Brand Rep Search: How to Find Influencers For Your Products Read Post »
You might have noticed your Instagram story views have dropped. Don’t worry, it’s happened to all of us! (And there are ways to build them back up). If you’ve noticed your Instagram story views are down: you aren’t the only one. And you might be shocked to hear this, but it’s actually a good thing! Why Instagram
Instagram Story Views: Why They’re Down & How to Get More Read Post »
Today, I’m sharing some of the best Instagram hashtags for fall. I’m not one to jump on the bandwagon for every trend. But when it comes to social media (especially Instagram!), trending topics and hashtags are an online business’s best friend. And there’s no easier trend to predict than upcoming seasons. With each season comes
30+ Perfect Instagram Hashtags for Fall / Autumn Read Post »
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, doesn’t it? But there are
Influencer Marketing on Instagram: 7 Mistakes Brands Should Avoid Read Post »
When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You can start to form connections
Email Marketing: 5 Things You Need in Your Welcome Email Read Post »
The longer I’ve been in the online business space, the more I learn about digital marketing – especially Pinterest. So today, I’m sharing a few of my favorite lesser-known Pinterest SEO tips! I work with Pinterest marketing clients and I use Pinterest for both my businesses, so I’ve spent a LOT of time learning about
3 Lesser-Known (but Powerful) Pinterest SEO Tips Read Post »
