We've all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they're constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte …
Today, I’m sharing some of the best Instagram hashtags for fall. I’m not one to jump on the bandwagon for every trend. But when it comes to social media (especially Instagram!), trending topics and hashtags are an online business’s best friend. And there’s no easier trend to predict than upcoming …
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, …
When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You …
Instagram stories are insanely popular. They’re one of the best ways to engage your audience on social media. That’s why I’ve put together this list of the best apps for Instagram stories, to help you film, design, edit, and schedule them. Whether you’re using Instagram stories for your video content, …
The longer I’ve been in the online business space, the more I learn about digital marketing – especially Pinterest. So today, I’m sharing a few of my favorite lesser-known Pinterest SEO tips! I work with Pinterest marketing clients and I use Pinterest for both my businesses, so I’ve spent a …
Pinterest introduced some major changes in 2020, and the algorithm is shifting in a BIG way. Established business owners and bloggers whose plan was to skate along without putting much effort into Pinterest might not be happy! Because even if you’ve been on Pinterest a while and have old pins …
Real talk: SEO isn't the sexiest topic for creative entrepreneurs. Even I avoided it at first. And I'm a tech nerd! But it's one of the best ways to get a constant stream of traffic to your website, without having to share on social media over and over again.
Ready to share your digital product or printable with the world? Then it’s time to create a mockup! Sometimes, with digital products, it can be hard to get across the full value of your product. But if you overlay your ebook’s cover image onto the screen of an e-reader graphic, …
When it comes to Instagram posts, attractive visuals get more engagement. And more engagement means faster growth. It’s that simple. One of the BIGGEST reasons my first business (SilverFire Books) is successful: I finally figured out how to take photos that attract an audience on Instagram. I’m not talking about crazy-complicated flatlays …
