Starting an online shop and need some DIY product photography tips? I’ve got you covered. Quality product photography is essential for attracting potential customers. When I’m on Etsy, Instagram, Pinterest, or any other visual medium, I scroll right past dark or blurry pictures. And I know I’m definitely not the …
Looking for some Instagram highlight ideas for your business feed? I’m sharing 7 clever ways to re-purpose your fabulous Instagram stories so new (and existing) followers can continue to enjoy them! I was thrilled when the Instagram story highlights feature was released. Why? Because I didn’t like that Instagram stories …
You might have noticed your Instagram story views have dropped. Don’t worry, it’s happened to all of us! (And there are ways to build them back up). If you’ve noticed your Instagram story views are down: you aren’t the only one. And you might be shocked to hear this, but …
Instagram has a new keyword search feature, and it’s what we’ve all been waiting for! Read on for how to get your Instagram posts found in keyword searches (hint: alt text is involved). Over the last couple months, Instagram introduced a brand new feature that I think you’re gonna like. …
If you’re thinking about starting an online shop and need some creative product ideas, you’ve come to the right place, my friend. This list of profitable crafts to sell online is sure to get you inspired! I’ve put together some ideas for products to sell if you’re crafty. You don’t …
We've all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they're constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte …
Today, I’m sharing some of the best Instagram hashtags for fall. I’m not one to jump on the bandwagon for every trend. But when it comes to social media (especially Instagram!), trending topics and hashtags are an online business’s best friend. And there’s no easier trend to predict than upcoming …
If you haven’t heard of a tripwire funnel, you’re in for a treat, my friend! A tripwire is a juicy offer, like a heavily discounted digital product or product bundle, that’s only available for a very short amount of time (usually 15-20 minutes). It’s triggered when someone joins your email …
For small businesses, influencer marketing on Instagram can amplify exposure to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I used when I owned an online bookshop. Having a mini-tribe of influencers gushing over your brand and products sounds pretty sweet, …
When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You …
