I’m not one to jump on the bandwagon for every trend. But when it comes to social media (especially Instagram!), trending topics and hashtags are an online business’s best friend. And there’s no easier trend to predict than upcoming seasons. With each season comes its own holidays, traditions, and changes. …
Have you considered adding a passive income stream to your business? No matter what type of business you have: an online shop, a blog, a design business – there’s a way to create a digital product with your skills & expertise. (For my online shop, I’ve created an ebook and …
Do you have an opt-in freebie set up to grow your email list on autopilot? Today, I’m sharing a huge disconnect I’ve seen in the online business world. As both an online shop owner and blogger, I’m lucky to get a dual perspective when it comes to online business. And …
Adding an announcement bar on your website is a perfect way to share news with your website visitors and increase your sales. It’s easy to add, and if you just need something basic, it’s totally free! What is an announcement bar (or action bar)? Basically, an announcement bar is a …
Instagram can be a game-changer when it comes to growing your business. It’s the social media platform where users are most likely to interact with brands. It focuses on visual storytelling, so you can connect with potential customers and tell your brand story. And with Instagram stories, it’s easier than …
When it comes to building your own business, usually something's gotta give: either you pour your time into it, or you pour your money into it. Of course, if you can strike a balance between the two (as in, more of a trickle than a pour), it's the best of …
Website traffic can feel so dang elusive. You may already know that Pinterest is huge for driving traffic, but you may not know exactly how to make it work for you. Why do some people seem to get all the traffic, and others are stuck with zilch? It’s like in Charlie and …
Direct messaging on Instagram isn’t just for sending hilarious cat pics to your friends. In fact, it’s one of the best ways to grow your business, make connections with potential customers, and increase your sales. Basically: it goes down in the DMs. Why is direct messaging important for business? There …
We’re partway through summer, and the summer slump is in full effect. Haven’t noticed it? You might be lucky. But for most online businesses, summer time means lower traffic and decreased sales. During summer, you SHOULD be feeling like this: But when you look at your sales numbers, you might …
I was thrilled when the Instagram story highlights feature was released. Why? Because I didn’t like that Instagram stories would just disappear after 24 hours. Don’t get me wrong: I love the casual, fun side of Instagram stories. But it felt inefficient to put a bunch of effort into making …
