As a small business, partnering with social media influencers can expose you to large audiences (and bring in more traffic and sales). In fact, it’s one of the best strategies I’ve used to grow my own online shop. Having a mini-tribe of influencers gushing over your brand and products sounds …

Looking for an easy way to increase your engagement rate and promote your products on Instagram? Use Instagram stories! If you haven’t heard, Instagram stories are extremely popular. They’re also great for showcasing your brand identity and connecting with followers. That’s why they can be so powerful for small business …

Real talk: SEO isn't the sexiest topic for creative entrepreneurs. Even I avoided it at first. And I'm a tech nerd! But it's one of the best ways to get a constant stream of traffic to your website, without having to share on social media over and over again.

Let me guess: as a creative entrepreneur, you're either super busy, strapped for time, or on a budget. Maybe you're all three. I get it. I'm the same way! But in the past year, I discovered some awesome tech accessories that have saved me time AND made it easier to …

In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I …

Ah, Pinterest. Sure, it’s a haven for pretty things. Who doesn’t love photos of adorable kittens in teacups? But did you know you can use Pinterest SEO (search engine optimization) to increase your reach on Pinterest? Under its glossy sheen, Pinterest is a robust informational superhighway. Imagine metal cogs whirring …

Are you thinking about running an Instagram giveaway to promote your brand and grow your reach? Here’s what you need to know to make sure you get the most out of it. Let’s start with the first question you’re probably thinking: Why should I run a giveaway on Instagram? Instagram …

As a small business, one of the most powerful steps you can take to increase brand exposure is to optimize your Pinterest profile. I’ll admit: when I first started using Pinterest for my business, I wasn’t too thrilled to get the initial setup done. I wanted to dive into the …

We've all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they're constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte …

When it comes to building your own business, usually something's gotta give: either you pour your time into it, or you pour your money into it. Of course, if you can strike a balance between the two (as in, more of a trickle than a pour), it's the best of …