We've all come across those prodigal Instagrammers or online shop owners: the ones who seem to have an entire bakery & floral shop at their whim any time they want to snap a photo. Somehow they're constantly surrounded by masses of macaroons, bouquets of fresh flowers, and a steaming latte …

When it comes to building your own business, usually something's gotta give: either you pour your time into it, or you pour your money into it. Of course, if you can strike a balance between the two (as in, more of a trickle than a pour), it's the best of …

A year or two ago, if you asked me how organized I was in my business, I would have laughed (or cringed). I kept telling myself I was "too busy" to be organized. Finally, I got fed up with feeling overwhelmed and cluttered, and made it a point to sort …

Here’s a scenario for you: it’s midnight, and you’re finally dragging yourself to bed after packaging 27 orders, responding to 3 customers about shipping issues, and scarfing down 10 saltine crackers because you forgot to eat dinner. Your back aches, and when your head finally hits the pillow, you reach …

Partnering with social media influencers (also known as brand representatives) on Instagram was the best decision I ever made for my small business. Let me rewind a bit. When I first started using Instagram for my online shop (SilverFire Books), any measly amount of growth I had was slow. To …

Want to know the secret to driving traffic to your Etsy shop or website? This strategy is the BEST way to increase website traffic and grow your creative business.

Have you heard how important it is to increase your engagement rate on Instagram? It’s the most important factor Instagram uses to determine who will see your content. When I first started my own small business (SilverFire Books) and chose to focus on Instagram as my main source of marketing, …

I'm going to come right out and say it: consistent and attractive packaging is invaluable for your brand and business. I know, I know. You're wondering: how can packaging be so important? Shouldn't my product speak for itself?

Anyone who has a small business, whether it's full time or part time, knows time is precious. We're always searching for more, but somehow it keeps slipping from our grasp. Here are the seven best strategies I've found for getting things done faster.