When it comes to email marketing, your welcome email (or sequence) is your best opportunity to make a good first impression. It’s the first email (or series of emails) someone receives once they join your email list. This is how they get to know you and what you do. You can start to form connections […]
Email Marketing: 5 Things You Need in Your Welcome Email Read Post »
Instagram stories are insanely popular. They’re one of the best ways to engage your audience on social media. That’s why I’ve put together this list of the best apps for Instagram stories, to help you film, design, edit, and schedule them. Whether you’re using Instagram stories for your video content, or creating attractive templates and
7 Best Apps for Instagram Stories: Transform Your Visual Content Read Post »
The longer I’ve been in the online business space, the more I learn about digital marketing – especially Pinterest. So today, I’m sharing a few of my favorite lesser-known Pinterest SEO tips! I work with Pinterest marketing clients and I use Pinterest for both my businesses, so I’ve spent a LOT of time learning about
3 Lesser-Known (but Powerful) Pinterest SEO Tips Read Post »
Pinterest introduced some major changes in 2020, and the algorithm is shifting in a BIG way. Established business owners and bloggers whose plan was to skate along without putting much effort into Pinterest might not be happy! Because even if you’ve been on Pinterest a while and have old pins that perform well, if you’re
5 Pinterest Changes in 2020: New Best Practices Read Post »
Real talk: SEO isn’t the sexiest topic for creative entrepreneurs. Even I avoided it at first. And I’m a tech nerd! But it’s one of the best ways to get a constant stream of traffic to your website, without having to share on social media over and over again.
Essential SEO Tips for Small Business Owners Read Post »
Ready to share your digital product or printable with the world? Then it’s time to create a digital product mockup! Sometimes, with digital products, it can be hard to get across the full value of your product. But if you overlay your ebook’s cover image onto the screen of an e-reader graphic, or show what
Digital Product Mockup: How to Make One + Why You Need To Read Post »
I’ve done a lot of research on small business shipping supplies over the years, and I wanted to share what I found with you! Shipping supplies are a necessity for online businesses. You’ve got to have something to ship your lovely products in, right? And not just something, but the right thing (be it a
Best Small Business Shipping Supplies (for Etsy Sellers & Online Shops) Read Post »
When it comes to Instagram posts, attractive visuals get more engagement. And more engagement means faster growth. It’s that simple. One of the BIGGEST reasons my first business (SilverFire Books) is successful: I finally figured out how to take photos that attract an audience on Instagram. I’m not talking about crazy-complicated flatlays or fancy photoshoots, either. Ain’t
4 Steps to Take Better Instagram Photos Read Post »
Did you know you can kindly ask Google to crawl your website? I’ll show you how to submit a sitemap to Google, to help your pages rank quicker. It’s actually much simpler than you might think (and much faster than just waiting around for it to happen!). How to Rank Faster on Google As an
How to Submit a Sitemap to Google & Get Your Website Crawled ASAP Read Post »
One of the biggest reasons people fail on Pinterest: they don’t put enough effort into creating Pinterest pins that catch the eye (and convert!). Even with fabulous products & content and a kick-ass keyword strategy, if your pin isn’t attractive, you won’t get clicks and traffic from Pinterest. Good thing it’s an easy fix! There
How to Create a Pinterest Pin That Gets Clicks Read Post »
